Targeted Keywords
Perhaps one of the most critical factors in your websites ranking is how many times your page includes the keywords you are optimizing for. You need to be aware of exactly what phrases people use to find your website and include them regularly in your page content. By no means does this mean you should “keyword stuff” your page, but rather include your search terms in a natural manner that still maintains readability for the end user.
Write for Visitors not Spiders
Spamming your page with keywords will not only make your website unreadable by visitors, but can also harm your search engine ranking. Search engine spiders use complex algorithms to determine search rankings and can easily spot ‘spam’ pages, so make sure your page is readable by human visitors.
Add Unique Content
Adding fresh content is a great way to keep search spiders coming back regularly and a natural way to add more content for search spiders to crawl. The more content you create, the more opportunities you are providing to share your information, link to you, and increase the ranking for the optimized keywords on that page.
Avoid Duplication
Duplicate content is an easy way to get your website banned from search results as it is considered a spamming technique by search engines! Don’t take the easy way out, create unique content for each page and you should see the ranking benefits you were hoping for.
Use Formatting Elements
Search spiders rely on page formatting elements to highlight headings and important keywords. Using headline tags, bold text and bullet points are a great way to ensure your keywords stand out. Again, only highlight when necessary, and make the text look natural to search engine spiders.
